Tag Archives: social media

Twitter increases focus on mobile advertising – Acquires TapCommerce for $100 million

Twitter Logo

Twitter has announced the acquisition of TapCommerce, a mobile re-targeting advertising company. At the same time Twitter also announced the launch of mobile app installs advertising. Companies can now publish ads in user feeds, directing them to download their app. Facebook has done this for quite some time and it has been a good revenue source for them. With the

Read more